Why Oversized Postcards Make A Difference

We all know that postcard mailings have gotten a bad rap over the last few years or so.

Most peoples complaints usually consist of high cost, low return rate or direct mail just doesn’t work.

However, me being in the print and direct mail industry I see the other side as well. Business owners big and small live and thrive on the value and return of direct mail.

By just understanding the dynamics of how direct mail works, you can turn a struggling business into a thriving business within days.

So let’s stop yacking and let’s get to work. Continue reading “Why Oversized Postcards Make A Difference”

Preparing your art file for printing with InDesign

The best way to send your designs to a local printer is by packaging it with InDesign.

I AM GOING TO WALK YOU THROUGH A FEW STEPS TO HELP YOU CREATE A SOLID WORKFLOW FOR PREPARING YOUR ARTWORK FOR YOUR PRINTER.

The first step of course, if it’s not designed within InDesign is to import it into InDesign. There are a few things that printers love about using InDesign as the final process of preparing your artwork.

When setting up your canvas make sure that the bleed is set appropriately. Once you have your design ready to go on your canvas follow these steps. Continue reading “Preparing your art file for printing with InDesign”

6 terms your graphic designer needs to know

Graphic design, just like any other profession, is full of jargon and terms that you may not be familiar with.

However, operating as a graphic designer without knowing certain design terms is like trying to build an Egyptian pyramid upside down, simply meaning that it can’t work that way.

If you are looking for a graphic designer, they should know the following 6 basic terms otherwise their credibility is somehow questionable.

Continue reading “6 terms your graphic designer needs to know”

Print Marketing – Taking Advantage of the Road Less Traveled

We have come a long way in the world of print marketing, revolutionizing the way you and many other entrepreneurs do business.

The technology is nothing less than amazing, paving the way for some of the most attention-grabbing and memorable print marketing strategies ever devised!

While other business owners are putting all of their eggs in one basket by choosing to focus on online and social media marketing, now is a perfect time for you to take advantage of print marketing.

Viable and effective, print marketing has been overlooked by many entrepreneurs lured away by the ‘bells and whistles’ of the Internet.

 

Print Marketing is not Dead

Continue reading “Print Marketing – Taking Advantage of the Road Less Traveled”

Using Printed Banners To Advertise my Business

 

Printed banners have many uses when it comes to marketing and advertising your business. Not only are they extremely affordable to even the smallest company budget, printed banners are highly versatile regarding size, materials, and advertising opportunities.

While every business or brand is unique, the benefits of using printed banners are numerous. Whether you are an event coordinator, marketing manager or business owner, printed banners allow you to be creative with your marketing campaign while providing results that are hard to ignore. Continue reading “Using Printed Banners To Advertise my Business”