How to Design a Postcard – The Perfect Strategy to Your Postcard Design


As a business owner, you want to make sure as many people as possible know about your business.

Marketing your business can often be confusing. With so many different options out there, how can you possibly determine which one is going to work the best for your business?

If you aren’t sure where to start, consider a postcard mailing campaign. It has a long reach and a controlled timing and with the right focus it can be very effective.

It doesn’t cost a lot of money to create one of these campaigns, and you can come up with a postcard design in no time at all.

To make sure you get the most from your postcard mailing campaign, follow these 8 tips that I have put together.

#1 Planning:

A good place to start your postcard campaign is with a bullet point list of what your campaign will look like. Make sure you even point out the obvious parts of the postcard mailing.

You would be surprised at how many postcards we proof that are missing the basic areas that are needed for a successful mail campaign.

Your list should contain things like….

Colors… If you need help finding colors or matching colors, here is a link to a color pallet site that will help you find corresponding colors.

Make sure you list fonts and images that you are going to want to use. A lot of people believe if they have more variety in their design it will stand out more.

This is a crappy idea and could lead into a failed campaign.

A thumb of rule that any design class will offer is… Utilize no more than 3 colors and 2 typeface options for your design……  and no more. This is a great place that more is less.

Your image should say something more than just being a cool image. Do your best to use an image that creates some kind of emotion. If you don’t have that option, make sure that the image has some kind of meaning to the purpose of your campaign.

At the bottom of your list, you should have what it is you are wanting in return of your postcard campaign.

#2 Design:

Your postcard design should be appealing and eye-catching.

Though this seems like a no brainer but again, you’d be surprised at how often we see postcard mailings go through here that offer nothing of value to my senses and therefor become just another postcard ad.

Include photos that are high-quality, bright colors and stunning graphics. A lot of companies seem to get stuck on the idea that everyone is going to want to see there products.

The truth is that no one gives a rats butt about your product. People only care about what there product does and offers them. If someone really wanted your product they would simply go out and get it.

Remember this, your postcard mailing is an ‘interrupted marketing’ process. People aren’t interrupted by products or services. What people are interrupted by is entertainment, emotions and money.

The key is putting something on the postcards that are going to catch the attention of someone who grabs it out of the mail.

#3 Size:

An oversized postcard can say more than what you might think.

While postcards are better for short messages and generating prospects and potential leads, you can put a longer message on the larger ones too. However, that doesn’t mean you should try and write a novel on the card.

Pretend that every single word is costing you another $500 and you will quickly craft the perfect message.

An oversized postcard mailing also might give you that split second difference to help attract the attention that is needed.

#4 Content:

Headlines should be in bold typeface, also known as display font and it should get to the point. A lot of shops will tell you that your headline needs to be crafty to get people to read it.

Crafty headlines offer nothing but a crafty headline and nothing more. Your headline needs to express exactly what they will be getting from reading your postcard.

It needs to offer value to the reader that tells them, that whatever they are doing can wait until they are done reading that postcard.

Don’t put a bunch of jumbled information on the card. Avoid trying to explain everything that your business can do.

Keep it simple and informative. And always make sure to provide potential customers with a variety of ways to get in touch with you. This can be a landing page URL, phone number, PURLs or email.

#5 Urgent:

Since postcard mailings are great for carrying out a timely message, you have to make sure that it apparent to the reader that there is an expiration to your offer.

Urgent messages usually works will with an established business where people have already interacting in someway with your products of services.

The value is already established and you are pretty much just reminding them that in one way or another they enjoy what you have to offer.

#6 Double Sided:

Postcards are double-sided for a reason.

Don’t ignore your opportunity to use both sides to your advantage. The side without the address on it should have big, bold colors and photos.

Imagine this side is kind of like a giant poster.

On the other side, put what your current special is, how the customer can contact you and any other pertinent details.

#7 Outside The Box:

Think outside of the box.

There are a ton of different ways that you can use postcards to your advantage.

From coupons to gift certificates, product announcements, discounts, reminders and much more, the possibilities are endless in what you can use these postcard mailers for.

#8 Color:

Make sure the postcard design is high-quality, high-gloss and full-color.

In doing so, you are sure to make the biggest impact on those receiving the cards. Thanks to the new technology on the market today, you can get this done for relatively cheap.

By following the postcard design tips above, you can create postcard mailiers that are going to draw the attention of anyone who gets one in their mailbox from your business.

One Reply to “How to Design a Postcard – The Perfect Strategy to Your Postcard Design”

  1. Simplicity and intelligent design is probably the most engaging to anyone that sees a postcard. People like it when things are simply stated and presented, the same should be true for this! I really like what you said about only using 3 colors and 2 type faces. I feel like that is the perfect tip for anyone designing their first postcard.

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