EDDM and its major benefits
Though we are living in a digital world, direct mail is still very relevant as it enables businesses to connect with clients in a fast, affordable and effective manner.
Every door direct mail (EDDM) is a U.S. Postal Service program that markets businesses to every door in the neighborhood without the need for a mailing list.
With Every Door Direct Mail (EDDM), businesses can easily reach the customers that matter most, and these are those staying within the local neighborhood.
Research suggests that 80% of a consumer’s disposable income is spent on businesses located within 10 miles of their homes.
Marketing using EDDM service is a sure way to get everyone in the neighborhood aware of my business without the need of rolling out a big marketing budget.