Printed business brochures can have many uses, especially when there is a marketing strategy behind the design and sales copy before you even open the design program.
A lot of businesses approach the task of brochure designing with the belief that the product itself offers little or no value in terms of return.
Most will slap on some images of their product, throw together a quick description and some marketing jargon of how their services and products are superior to their competitors.
Your business brochure will then sit on your prospect’s desk along with the many others that have been collected for research and consideration. Continue reading “Effective, Relevant and Awesome: How to Make Business Brochures that Work”