We all know that postcard mailings have gotten a bad rap over the last few years or so.
Most peoples complaints usually consist of high cost, low return rate or direct mail just doesn’t work.
However, me being in the print and direct mail industry I see the other side as well. Business owners big and small live and thrive on the value and return of direct mail.
By just understanding the dynamics of how direct mail works, you can turn a struggling business into a thriving business within days.
So let’s stop yacking and let’s get to work. Continue reading “Why Oversized Postcards Make A Difference”
The best way to send your designs to a local printer is by packaging it with InDesign.
I AM GOING TO WALK YOU THROUGH A FEW STEPS TO HELP YOU CREATE A SOLID WORKFLOW FOR PREPARING YOUR ARTWORK FOR YOUR PRINTER.
The first step of course, if it’s not designed within InDesign is to import it into InDesign. There are a few things that printers love about using InDesign as the final process of preparing your artwork.
When setting up your canvas make sure that the bleed is set appropriately. Once you have your design ready to go on your canvas follow these steps. Continue reading “Preparing your art file for printing with InDesign”
Thank You postcards are priceless in optimizing the connection between your business and customers. They help your business to stand out among your valued customers and bolster long-term loyalty if they are well designed – unlike other marketing strategies that may be regarded as ‘noise’ by your clients. Continue reading “Send a Thank You postcard to your customers”
How to add bleed to an InDesign document for printing
Starting off with a new document we are prompt with some options.
The new document panel is going to be the easiest and quickest place to add bleed to your design.
When it comes to bleed, your two bottom options on the panel are going to need to be set. Continue reading “Adding Bleed To Indesign Document”
Raster Images vs. Vector Graphics
Raster images are made up of thousands of pixels that are together in a grid known as a bitmap.
These pixels form an image, and it is these images that are used in digital photographs and images that have been scanned into a computer. JPEG, GIF, and TIFF are ubiquitous among a host of raster formats. Continue reading “Raster Images vs. Vector Graphics”
Graphic design, just like any other profession, is full of jargon and terms that you may not be familiar with.
However, operating as a graphic designer without knowing certain design terms is like trying to build an Egyptian pyramid upside down, simply meaning that it can’t work that way.
If you are looking for a graphic designer, they should know the following 6 basic terms otherwise their credibility is somehow questionable.
Continue reading “6 terms your graphic designer needs to know”
We have come a long way in the world of print marketing, revolutionizing the way you and many other entrepreneurs do business.
The technology is nothing less than amazing, paving the way for some of the most attention-grabbing and memorable print marketing strategies ever devised!
While other business owners are putting all of their eggs in one basket by choosing to focus on online and social media marketing, now is a perfect time for you to take advantage of print marketing.
Viable and effective, print marketing has been overlooked by many entrepreneurs lured away by the ‘bells and whistles’ of the Internet.
Print Marketing is not Dead
Continue reading “Print Marketing – Taking Advantage of the Road Less Traveled”
Printed banners have many uses when it comes to marketing and advertising your business. Not only are they extremely affordable to even the smallest company budget, printed banners are highly versatile regarding size, materials, and advertising opportunities.
While every business or brand is unique, the benefits of using printed banners are numerous. Whether you are an event coordinator, marketing manager or business owner, printed banners allow you to be creative with your marketing campaign while providing results that are hard to ignore. Continue reading “Using Printed Banners To Advertise my Business”
Printed business brochures can have many uses, especially when there is a marketing strategy behind the design and sales copy before you even open the design program.
A lot of businesses approach the task of brochure designing with the belief that the product itself offers little or no value in terms of return.
Most will slap on some images of their product, throw together a quick description and some marketing jargon of how their services and products are superior to their competitors.
Your business brochure will then sit on your prospect’s desk along with the many others that have been collected for research and consideration. Continue reading “Effective, Relevant and Awesome: How to Make Business Brochures that Work”