Why Oversized Postcards Make A Difference

We all know that postcard mailings have gotten a bad rap over the last few years or so.

Most peoples complaints usually consist of high cost, low return rate or direct mail just doesn’t work.

However, me being in the print and direct mail industry I see the other side as well. Business owners big and small live and thrive on the value and return of direct mail.

By just understanding the dynamics of how direct mail works, you can turn a struggling business into a thriving business within days.

So let’s stop yacking and let’s get to work. Continue reading “Why Oversized Postcards Make A Difference”

Printed catalogs can be a great way to create client retention & loyalty

The Printed Catalog

When you create clients retention and loyalty to your brand, the business thrives: the dream of every business owner.

In this age of digital media, where customers are plugged in, tuned out and engaging in high-speed comparison, the traditional print catalogs are costly, unresponsive and old-school, right?

So, why are eCommerce considering the catalog at a rapid clip?

As a Business owner, you are facing the need to keep your business competitive and growing, right? Continue reading “Printed catalogs can be a great way to create client retention & loyalty”

What is every door direct mail and the ADVANTAGE of using eddm

EDDM and its major benefits

Though we are living in a digital world, direct mail is still very relevant as it enables businesses to connect with clients in a fast, affordable and effective manner.

Every door direct mail (EDDM) is a U.S. Postal Service program that markets businesses to every door in the neighborhood without the need for a mailing list.

With Every Door Direct Mail (EDDM), businesses can easily reach the customers that matter most, and these are those staying within the local neighborhood.

Research suggests that 80% of a consumer’s disposable income is spent on businesses located within 10 miles of their homes.

Marketing using EDDM service is a sure way to get everyone in the neighborhood aware of my business without the need of rolling out a big marketing budget.

Continue reading “What is every door direct mail and the ADVANTAGE of using eddm”