We all know that postcard mailings have gotten a bad rap over the last few years or so.
Most peoples complaints usually consist of high cost, low return rate or direct mail just doesn’t work.
However, me being in the print and direct mail industry I see the other side as well. Business owners big and small live and thrive on the value and return of direct mail.
By just understanding the dynamics of how direct mail works, you can turn a struggling business into a thriving business within days.
So let’s stop yacking and let’s get to work. Continue reading “Why Oversized Postcards Make A Difference”
Thank You postcards are priceless in optimizing the connection between your business and customers. They help your business to stand out among your valued customers and bolster long-term loyalty if they are well designed – unlike other marketing strategies that may be regarded as ‘noise’ by your clients. Continue reading “Send a Thank You postcard to your customers”
As a business owner, you want to make sure as many people as possible know about your business.
Marketing your business can often be confusing. With so many different options out there, how can you possibly determine which one is going to work the best for your business?
If you aren’t sure where to start, consider a postcard mailing campaign. It has a long reach and a controlled timing and with the right focus it can be very effective.
It doesn’t cost a lot of money to create one of these campaigns, and you can come up with a postcard design in no time at all. Continue reading “How to Design a Postcard – The Perfect Strategy to Your Postcard Design”