Printed business brochures can have many uses, especially when there is a marketing strategy behind the design and sales copy before you even open the design program.
A lot of businesses approach the task of brochure designing with the belief that the product itself offers little or no value in terms of return.
Most will slap on some images of their product, throw together a quick description and some marketing jargon of how their services and products are superior to their competitors.
Your business brochure will then sit on your prospect’s desk along with the many others that have been collected for research and consideration. Continue reading “Effective, Relevant and Awesome: How to Make Business Brochures that Work”
Being that Photoshop doesn’t have a bleed option built in, we will have to manually add bleed to our design to assure a more seamless workflow as we send it to print.
Adding an appropriate bleed to your file will also lead to a more quality and professionally printed product.
Though this quick Photoshop tutorial will focus on business cards. It’s logic, of course, can be applied to any file that requires bleeds for printing.
In the printing industry bleed is a term used to suggest that the background image or colors fill out the complete space of the business card. Continue reading “How to add bleed to your business card in photoshop for printing”
As a business owner, you want to make sure as many people as possible know about your business.
Marketing your business can often be confusing. With so many different options out there, how can you possibly determine which one is going to work the best for your business?
If you aren’t sure where to start, consider a postcard mailing campaign. It has a long reach and a controlled timing and with the right focus it can be very effective.
It doesn’t cost a lot of money to create one of these campaigns, and you can come up with a postcard design in no time at all. Continue reading “How to Design a Postcard – The Perfect Strategy to Your Postcard Design”