Effective, Relevant and Awesome: How to Make Business Brochures that Work

Printed business brochures can have many uses, especially when there is a marketing strategy behind the design and sales copy before you even open the design program.

A lot of businesses approach the task of brochure designing with the belief that the product itself offers little or no value in terms of return.

Most will slap on some images of their product, throw together a quick description and some marketing jargon of how their services and products are superior to their competitors.

Your business brochure will then sit on your prospect’s desk along with the many others that have been collected for research and consideration. Continue reading “Effective, Relevant and Awesome: How to Make Business Brochures that Work”

Printed catalogs can be a great way to create client retention & loyalty

The Printed Catalog

When you create clients retention and loyalty to your brand, the business thrives: the dream of every business owner.

In this age of digital media, where customers are plugged in, tuned out and engaging in high-speed comparison, the traditional print catalogs are costly, unresponsive and old-school, right?

So, why are eCommerce considering the catalog at a rapid clip?

As a Business owner, you are facing the need to keep your business competitive and growing, right? Continue reading “Printed catalogs can be a great way to create client retention & loyalty”

How to add bleed to your business card in photoshop for printing

Being that Photoshop doesn’t have a bleed option built in, we will have to manually add bleed to our design to assure a more seamless workflow as we send it to print.

Adding an appropriate bleed to your file will also lead to a more quality and professionally printed product.

Though this quick Photoshop tutorial will focus on business cards. It’s logic, of course, can be applied to any file that requires bleeds for printing.

In the printing industry bleed is a term used to suggest that the background image or colors fill out the complete space of the business card. Continue reading “How to add bleed to your business card in photoshop for printing”

How to word a wedding invitation – With Sample Content

Deciding how to word your wedding invite can be a daunting task.

Whether your personal style is formal or casual, I would like to guide you in the perfect way of saying it so you can do away with the guesswork.

All that is required is for you to spell out all the essential wedding information like who is hosting, who is getting married, where, when and what time the ceremony will take place.

There are so many different ways to invite guests to a wedding.

Continue reading “How to word a wedding invitation – With Sample Content”

What is every door direct mail and the ADVANTAGE of using eddm

EDDM and its major benefits

Though we are living in a digital world, direct mail is still very relevant as it enables businesses to connect with clients in a fast, affordable and effective manner.

Every door direct mail (EDDM) is a U.S. Postal Service program that markets businesses to every door in the neighborhood without the need for a mailing list.

With Every Door Direct Mail (EDDM), businesses can easily reach the customers that matter most, and these are those staying within the local neighborhood.

Research suggests that 80% of a consumer’s disposable income is spent on businesses located within 10 miles of their homes.

Marketing using EDDM service is a sure way to get everyone in the neighborhood aware of my business without the need of rolling out a big marketing budget.

Continue reading “What is every door direct mail and the ADVANTAGE of using eddm”

10 Tips to a Perfect Business Card

Business is a very competitive industry with many players. A business card is one of the most utilized marketing tool in the business world.

Your intention as a business person is to engage with a potential customer with the first contact.

A well designed, simple to understand business card will make you stand out and get noticed. Networking in business is key, and a good business card effectively sets you on that path by helping you launch conversations and spur relationships with potential partners or clients.

With that in mind, here are 10 best tips for designing a perfect business card that sets you apart from the pack;

Continue reading “10 Tips to a Perfect Business Card”

How to Design a Postcard – The Perfect Strategy to Your Postcard Design

 

As a business owner, you want to make sure as many people as possible know about your business.

Marketing your business can often be confusing. With so many different options out there, how can you possibly determine which one is going to work the best for your business?

If you aren’t sure where to start, consider a postcard mailing campaign. It has a long reach and a controlled timing and with the right focus it can be very effective.

It doesn’t cost a lot of money to create one of these campaigns, and you can come up with a postcard design in no time at all. Continue reading “How to Design a Postcard – The Perfect Strategy to Your Postcard Design”